If you are putting out a print or televised communication it's got to be right, once it's out there is no turning back, can you imagine the joy of spotting the typo as the national print campaign hits the streets? But this approach doesn't serve as well online.
If you are putting out a print or televised communication it's got to be right, once it's out there is no turning back, can you imagine the joy of spotting the typo as the national print campaign hits the streets? But this approach doesn't serve as well online.
With the web you can adjust tweak, revise. If you have built in the tools to measure, test and respond to feedback putting the site or application live when you're 80% of the way there means you can tidy up the 20% of the fiddly bits with real testers and feedbacks, learn from mistakes and roll that learning into the next release.
Build, release, evaluate and learn for the next time.